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With Halloween season’s arrival, consumers are seeking a playful and experimental approach to lip care.
September 24, 2023
By: Lianna Albrizio
Associate Editor
Spooky season is in full swing, and makeup is all the hype. Specifically, lip gloss … and the ones that roll on and change color. So much, in fact, that they're currently the top-growing trends in makeup searches in the US, according to market research firm Spate. Color Changing Lip Gloss Color changing lip gloss is experiencing a +129.6% (year over year) YoY growth and an average of 1.5K monthly searches. The top growing related keywords are “pH” and “mood.” Searches for “pH” along...
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